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AMP, short for Accelerated Mobile Pages, is an open-source initiative aimed at enhancing the speed and performance of web pages on mobile devices. It provides a framework that optimizes web content, allowing pages to load almost instantaneously and providing users with a smoother and more responsive browsing experience. AMP achieves this by streamlining HTML, CSS, and JavaScript, reducing unnecessary elements, and leveraging efficient caching techniques. As a result, web pages powered by AMP load quickly, even on slower internet connections, benefiting both users and website owners. The initiative is widely adopted by various publishers, e-commerce platforms, and content creators to ensure that mobile visitors can access their content swiftly and effortlessly. AMP empowers the mobile web, making it faster, more user-friendly, and better equipped to cater to the ever-growing mobile audience.